Line Tight Lures

Crafted for the casual angler, our lures ensure you reel in memorable moments. Lifestyle products coming soon.

We create fishing lures that connect everyday anglers to the thrill of the catch, crafting each lure with precision and passion. Started in our own garage, straight to your rods.

Started in a small garage, our mission began with one goal: to create tougher, stretchier fishing lures that could handle anything the water throws at them. Tired of baits that tore too quickly, we developed a resilient formula designed to last longer and perform better. But we’re just getting started. Our mission isn’t complete until every angler has access to lures that don’t quit—so we keep testing, improving, and pushing limits to redefine what fishing gear can be.